Aashika's Portfolio!

hi, i'm aashika!

Designer and researcher crafting interfaces with a sociology brain, photographer's eye and, uncommon care 4+ years.

Designed contextual search for 500K+ public transit riders

Designed 0-1 AI assistant for data center technicians

Led 12+ initiatives, created new interaction patterns and their first enterprise commerce search experience

Contextual Search for 500k+ public transit users in Seattle

Proactive AI alerting for data center technicians

Redesigned product creation and improved trust and collaboration for merchandisers

Search configuration tool for e-commerce merchandisers

Product category visualization for e-commerce merchandisers

4+ years end-end design across B2B, energy and public transit. Just finished my MS in Human-Centered Design & Engineering at UW.

I enjoy bringing emerging tech into everyday products, whether that's 0→1 or reinventing tools people already rely on. I design as an act of care.

Brazilian Jiu-Jitsu, recipe writing, and teaching myself how to become a creative technologist.

Latest weekend experiment: my Letterboxd watchlist orbiting until it picks my next movie.